When we launched our online project, we encountered a common situation: the site was getting plenty of traffic, but almost none of those visitors were converting into customers. People were visiting, browsing, and browsing, but they almost never made a request or made a purchase. We realized that simply attracting traffic wasn't enough—we needed to make that traffic work. This is where conversion rate optimization (CRO) came in. We decided to study real-world examples, real-world "case studies" — stories of companies https://conversionrate.store/case-studies/ that had already taken this path. And in one of these collections (Case Studies), we found numerous successful experiments: redesigning, reformulating the homepage, simplifying the user journey, rearranging buttons, reworking copy—everything that answered the question, "What if we did this?" What we learned from these cases—and how it helped us: It's important to speak the user's language. In one example, the company simply rewrote their copy to focus on the customer's pain point and its solution, rather than on a list of product features. This resulted in a significant increase in conversion. A simple and clean interface. Unnecessary elements, distracting banners, and cluttered pages often get in the way. By removing all unnecessary elements and simplifying the customer journey, businesses receive more inquiries. Small changes have a big impact. Sometimes, simply moving a button, removing an unnecessary item in a form, or rewriting the headline is enough to significantly increase the percentage of people who make a purchase or submit an inquiry.
When we launched our online project, we encountered a common situation: the site was getting plenty of traffic, but almost none of those visitors were converting into customers. People were visiting, browsing, and browsing, but they almost never made a request or made a purchase. We realized that simply attracting traffic wasn't enough—we needed to make that traffic work. This is where conversion rate optimization (CRO) came in. We decided to study real-world examples, real-world "case studies" — stories of companies https://conversionrate.store/case-studies/ that had already taken this path. And in one of these collections (Case Studies), we found numerous successful experiments: redesigning, reformulating the homepage, simplifying the user journey, rearranging buttons, reworking copy—everything that answered the question, "What if we did this?" What we learned from these cases—and how it helped us: It's important to speak the user's language. In one example, the company simply rewrote their copy to focus on the customer's pain point and its solution, rather than on a list of product features. This resulted in a significant increase in conversion. A simple and clean interface. Unnecessary elements, distracting banners, and cluttered pages often get in the way. By removing all unnecessary elements and simplifying the customer journey, businesses receive more inquiries. Small changes have a big impact. Sometimes, simply moving a button, removing an unnecessary item in a form, or rewriting the headline is enough to significantly increase the percentage of people who make a purchase or submit an inquiry.